Light, very light. This campaign about FJA-Oeyen’s pristine duvets starts like a traditional commercial, but things get smelly as the product’s unique selling point becomes clear.

Client

FJA Oeyen, Mol

Agency

Yellow Submarine, Antwerp

Produced by

BRUUT COLLECTIVE

Credits

Starring:

Annemarijn Deceuninck
Maarten Heijne

 

Director:

Kasper Mols

Director of Cinematography:

Rutger-Jan Cleiren

Steadicam:

Max Franken

Assistant Camera:

Preben Van Overmeiren

Gaffer:

Duncan Kuijpers

Art Director:

Petra van Geyt

Sound Mix:

Nick Peeters

This film premiered in cinemas all around Belgium and was BRUUT collective's first collaboration with Antwerp-agency Yellow Submarine.